Art comes in many different forms — from street performances to more specialized fields like blowing glass at temperatures of up to 2,400 degrees — but it is not always a particularly lucrative field. That’s all changing, however, for Christian bands, as the popularity of faith-based films continues to rise.
The Newsboys, a Christian band from Australia, got their big break in 2014 when they licensed “God’s Not Dead” to a production company for use in a film. The song also became the title of that movie.
And, for the first time, the Christian film became a real hit, and not just in the niche faith-based film genre. The movie brought in $62 million at the box office, helping to push Christian films into the mainstream of the movie industry.
A sequel to the film was released in April, which included scenes featuring the band and their music, and has already brought in $17 million.
The faith-based film industry has certainly been on the rise in recent years, and studios producing these films have been reaching out to Nashville’s Christian music industry for help with the marketing.
Not to mention, the success of the “God’s Not Dead” films has had a marked impact on the Newsboys’ sales. The title track from the first film went platinum, and the album was certified gold.
A new study, published by Movieguide’s Ted Baehr, shows the number of movies with strong redemptive, Christian content has increased 194% since 1996 and 38.3% in the years since 2012.
“For the last 20 years — and more — we’ve been showing Hollywood that movies with Christian faith and values not only inspire the human heart but also make good business sense,” said Baehr. “Hollywood is listening, and God is clearly blessing our efforts and our strategy.”