Comic Relief, the British charity organization founded in 1985, is placing more emphasis on helping people help themselves all over the world.
“This is different from our old strategy,” Judith McNeill, director of grants at Comic Relief, said.
The charity organization launched a new strategy involving grants that will help struggling people find their own solutions to the problems that face them.
The charity is now focused on four key areas regarding helping those in need:
- Spending more money to help children prepare for their future.
- Empowering young women and girls so they can live the life they have always wanted.
- Investing in the improvements of health and well-being of disadvantaged and endangered people.
- Building better communities in areas with poverty.
According to Third Sector, Comic Relief raised nearly $100 million from its Sport Relief campaign a few months ago. It changed its application process to allow for easy funding from organizations and provided additional support to smaller organizations.
McNeill said that the charity organization is planning on continuing its funding changes through the summer and will allow smaller and medium-sized organizations to be eligible for support as well.
Referring to a charity event this month, McNeill broke down the percentages of the funding: “40% of the funding raised through the charity’s biennial Red Nose Day appeal would be allocated to organizations active in the UK.” McNeill also stated that the remainder of those donations would go to active organizations in Africa.
The Sport Relief biennial event held in March raised money to go to Asia and Latin America, where there are many struggling communities.
According to the IMD Workforce Growth Rate, one of the struggling Latin American countries, Columbia, has one of the largest annual increases in available human resources. This should help Comic Relief’s plan of encouraging more people to help themselves and their own communities.
“They also need to have a passion for enabling the people they are working with to have their own voices,” McNeill said.